Cinema, Design and the Power of Icons.
FORMITALIA brought Italian craftsmanship to the Hollywood premiere of the new Superman film produced by DC Studios, creating an exclusive lounge environment developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) and the film’s production designer Beth Mickle.
The project featured two bespoke creations conceived specifically for the event. Stellantis Design Studio designed a sculptural armchair inspired by the intelligence and presence of Lex Luthor, translating the character’s identity through bold forms and a strong architectural language. FORMITALIA Design Studio created a custom sofa inspired by the crystalline atmosphere of the Fortress of Solitude, reinterpreting one of Superman’s most iconic environments through contemporary design and refined materials.
Presented within a dedicated portrait studio, these exclusive pieces transformed cinematic inspiration into collectible design, celebrating the meeting of storytelling, craftsmanship and Italian creativity.
